MSD
Patient Journey
Client
MSD
Year
2018
Welcome to one of our most beloved projects!
Step into a world where 3D characters adorned with a whimsical toon shader traverse through a delightful 2D illustrated backdrop.
In this video explainer for MSD - Patient Journey, our mission was clear: to communicate the journey of a patient in a compelling and appealing manner. From the initial onset of symptoms to the eventual path of recovery, we aimed to engage viewers with a visual narrative that captures the challenges, triumphs, and resilience inherent in the patient experience.
Through careful crafting of each scene and character portrayal, we sought to convey empathy, understanding, and hope, ensuring that the viewer is not just informed, but deeply moved by the patient's journey.
Film & Look
Art Concept
Character Design
In the creation of our animated video explainer, we meticulously crafted three distinct characters to bring the narrative to. Together, these characters form the foundation of our animated explainer, seamlessly intertwining their roles to create a cohesive and impactful narrative that educates, inspires, and resonates with viewers.